Attaché de presse (Public Relations) activities

– PR advise and consulting
– Management of samples (loans and returns)
– Approaching media and stylists
– Research of the next feature and editorial approach
– Image control
– Organizing fashion shows and events
– Handling Japanese press on shows and presentations at overseas fashion week (Paris, Milan, NY…)
– Production and management of press kit for Japan
– Report and feedback, filing, clipping and book making of publications
– Answering inquiries of readers

Event

– Planning event (shop opening, party reception, catwalk, presentation…)and media outreach

Advertising

– Media planning
– Planning and negotiation of budget for editorial tie up and advertisement
– Drawing up plan for production of support materials (catalogue, invitation… )

Coordination

– Communication, Interpretation and translation
– Research and providing information
– Coordination of fashion photo shoot, event, private sales…